Kite Hill, Hayward, Calif., commissioned YouGov, Redwood City, Calif., to conduct a survey uncovering consumers' health goals in the New Year and their perceptions of plant-based products.

GMO Answers, an initiative committed to responding to consumer questions about how their food is grown, released the findings of a new YouGov survey, finding that a majority of Americans aren't confident they definitely know what genetically modified organisms (GMOs) are.

The survey, conducted by YouGov, Redwood City, Calif., and commissioned by Danone UK, London, highlights the importance of having a defined company purpose that marries commercial success with social progress.