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Nielsen, Headset partnership measures cannabis market for CPG industry

This alliance will give insight into consumer attitudes, product preferences, use occasions and future intent tied to consumer interaction points within CPG categories.
March 7, 2019
Nielsen, New York, and Headset, Seattle, Wash., formed a U.S.-specific strategic alliance to deliver a read into the U.S. legal cannabis market for consumer packaged goods (CPG) companies.
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