Half of all Americans (49%) believe that non-dairy brands should not be allowed to use the term “milk” on their product labels because they are often less nutritious than dairy milk, according to a poll conducted on behalf of the National Milk Producers Federation, Arlington, Va.

Data shows that consumers are being misled about the nutritional merits of cow’s milk vs. plant-based imitators, according to a study released by the National Milk Producers Federation (NMPF), Arlington, Va.