The advent of e-commerce has elevated consumers’ expectations of the shopping experience, and retailers must now provide service anytime, anywhere and any way customers desire. This makes the customer journey more complicated than ever before.

It is essential for retailers to understand the shopping preferences of their target audience to design the right shopping experience that appeals to their customers, according to the “2019 Consumer Shopping Habits – The Generation Gap” report, produced by BRP Consulting, Boston.

Customers want access to a single cart to shop across channels and be able to reach their cart via phone, computer or even in the store, according to the report published by BRP, Boston, Mass.

Nearly 32% of consumers are likely to shop at a store offering an augmented reality (AR) experience over a retailer that doesn’t offer AR and 29% would like a virtual reality (VR) experience as part of their shopping environment, according to a study released by BRP, Boston.

Personalization and technology are bringing new life to brick-and-mortar stores, according to a report published by BRP, Boston.