In honor of National Cheesecake Day on July 30th, Sara Lee Frozen Bakery, a leading brand in frozen retail cheesecakes, has announced the launch of a new line of individually wrapped, easy-to-eat mini cheesecakes. Sara Lee Mini Cheesecakes are packaged in a Peel & Plate cup – perfect for eating on the go or as a plated sit-down snack - and come in three flavor varieties: classic/plain, strawberry, and decadent salted caramel truffle.
Sara Lee Frozen Bakery has signed a definitive agreement to acquire Spokane, Washington-based pie maker Cyrus O’Leary’s Pies. The transaction is the latest in a series of initiatives at Sara Lee Frozen Bakery aimed at growing its presence in the in-store bakery (I.S.B.) category, which began last August with the acquisition of Superior Cake Products, Inc.
Sara Lee Desserts, Oakbrook Terrace, Ill., introduced new Limited Time Offer New York Style Pumpkin Spice Cheesecake, Limited Time Offer New York Style Chocolate Peppermint Cheesecake and Triple Chocolate Pound Cake.
Superior Cake Products, Southbridge, Mass., produces a range of sweet goods, including Éclairs, Madeleines, Brownie Bites, Black and White Cookies and other offerings made under the Superior on Main brand name.
August 5, 2019
Hostess Brands, Inc., Kansas City, Mo., entered into a definitive agreement to sell its Superior Cake Products, Inc. in-store bakery business to Sara Lee Frozen Bakery, Oakbrook Terrace, Ill., for $65 million in cash.
For the first time in more than 10 years, the marketing and product development teams will work side-by-side with twice the amount of resources dedicated to Sara Lee Frozen Bakery’s brands.
June 17, 2019
Sara Lee Frozen Bakery opened a 10,000-square-foot R&D innovation center and test kitchen at its Oakbrook Terrace, Ill., headquarters location.