Deep Indian Kitchen has added two new frozen entrees to its product lineup: Chicken Vindaloo, and Coconut Chicken Korma. For consumers unfamiliar with the dishes, Chicken Vindaloo is similar to Tikka Masala but with a hot-spice coconut based sauce, while Coconut Chicken Korma is similar to Chicken Curry but with a coconut-based sauce blended with tomatoes and cream and accentuated by mild, sweet spices like cardamom.
Company says COVID-19 and the rise of online grocery shopping drove DTC decision.
August 12, 2020
Deep Indian Kitchen, the #1 frozen Indian food brand in the country, has announced the launch of its new direct-to-consumer website featuring its most popular Indian dishes and free 48-hour shipping across the U.S. As more consumers discover the safety and convenience of online grocery shopping and increasingly search for authentic global flavors to enjoy, Deep Indian Kitchen’s e-commerce platform aims to meet these consumer needs.