PROOF Hard Ice Cream is the first company to combine smooth creamy ice cream with the satisfying warmth of 5% alcohol by volume (5% ABV).

Perfect for holiday entertaining, MYX Fusions—a company created by Nicki Minaj—is excited to offer consumers two new high-quality wines with great flavor, fewer calories, and less guilt, all packaged in convenient 4-packs of cans: MYX Light Chardonnay and MYX Light Rosé.

Lisco Spirits has launched an all-natural Tequila hard seltzer with 5% alcohol combined with real fruit juice and sparkling water. Crafted with blanco tequila from Jalisco, Mexico, Lisco Spirits is available in four-pack, and variety eight-pack options featuring Fresh Pineapple, Luscious Lime, Sweet Mango and Juicy Watermelon flavors. The hard seltzer is only 100 calories and is free of any artificial flavors or added sugars.

CanBee Cocktails, a buzzy new brand of award-winning canned cocktails made with small-batch gin and real, simple ingredients proudly announces its debut into the ready-to-drink market. Launching with an original Bee’s Knees variety composed of farm-fresh honey and handcrafted gin, CanBee Cocktails aims to bring awareness to essential bee conservation efforts that preserve their vital presence within our delicate ecosystem.

BuzzBallz, a woman-owned, premium, premixed cocktail company, has collaborated with Drunken Cake Pops, a boutique, woman-owned bakery, to create boozy stocking stuffers. The BuzzBallz X Drunken Cake Pops Six Pack includes six cake pops expertly infused with various flavors of BuzzBallz cocktails. 

Hard Rock International (HRI) announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverage offerings, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. Hard Rock Premium Hard Seltzer is crafted for music fans in a variety of stand-out options that highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors, with each can featuring the iconic Hard Rock logo and a guitar symbol. Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide beginning this holiday season.

AfterGlow Hard Kombucha by Aqua ViTea, the alcohol-aware kombucha company, introduces Cherry Sour, a refreshingly juicy and tart flavor, and Apricot Dream with fresh, crisp notes of hops. Similar to AfterGlow's other popular flavors, Ginger Blue and Citrus Rush, Cherry Sour and Apricot Dream contain an alcohol content of 5% ABV and are gluten-free, non-GMO, lower calorie, lower sugar and paleo- and vegan-friendly. Made with clean ingredients, the new flavors also provide additional health benefits such as antioxidants, b-vitamins and detoxifying acids.

Ice Dreams frozen cocktail bars and Musart, the art-for-everybody boutique, come together during the summer with "The Grab and Freeze the Moment" online giveaway to make the premium lifestyle experience accessible to anyone. Ice Dreams fans can win pop artist Ottmar Hörl's internationally recognized colorful Victory Gnome.