Eckrich, the maker of naturally hardwood smoked sausage and deli meats, announces its continued partnership as the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff (CFP). To kick off the 2021 season, Eckrich is launching a multifaceted campaign, including a social contest—College Football Playoff National Tailgate Champion presented by Eckrich—where one lucky fan could win a trip to the 2022 CFP National Championship. The brand is also partnering with the CFP Foundation and its Extra Yard for Teachers initiative to host challenges at key games throughout the season for educators to win $1 million to fund education projects.

Farm Rich, a leading frozen snack and appetizer brand, and the Southeastern Conference (SEC) have announced an exclusive three-year sponsorship that will feature Farm Rich as the “Official Frozen Snack of the SEC” across all SEC sports, including football, basketball, baseball, soccer, tennis, gymnastics and more.