Conagra's Demand Science team leveraged insights from Circana, social media trends from Tastewise, and search trends from Similarweb to develop this year's report.
‘Sustainable Nutrition’ will shape the future of food.
November 14, 2024
In its seventh annual edition of its Health & Nutrition Trends, the KHNI presents the latest breakthroughs in research, technology, product development, and consumer behavior that are shaping the future of food.
Focusing R&D on marrying convenience and nutrition will be key for F&B manufacturers and processors to keep the consumer engaged, win the shelf space and maintain pricing power.
Momentum for refrigerated and fresh foods continue to grow, with categories increasingly appearing in center aisles and appealing to convenience and health minded consumers.
From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and branding around refrigerated and frozen foods is as creative as ever.