The newly renovated site signals the importance of the Asia region to IFF, globally. 

Tyson Foods is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand, First Pride. This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and affordable for more people around the world. Tyson Foods is initially launching the products in Malaysia and will roll them out to other markets in the region in the coming months.