There’s no thawing, no mess and no stress, resulting in an effortless Thanksgiving centerpiece.

The holiday report reveals that 86% of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people.

The report uncovers the role of shared meals throughout the year as well as the barriers Americans face when planning them.

The dramatic redesign will enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand. 

Notably, 79% of consumers who plan to celebrate Thanksgiving expect inflation to impact their plans.

Butterball Hearty Turkey Sausage is precooked, gluten free, and only takes minutes to prepare on the grill or in the skillet or microwave.

Available in the refrigerated section, this new offering eliminates the time of thawing, making it a great alternative option for the center of the Thanksgiving table.

Butterball Foodservice has launched a new website that will quickly connect operators with much needed resources, tools and information. The site revamp emerges as the need for strategies to counter the significant losses of the past year becomes urgent. Enhanced capabilities and an updated design improve the user experience on ButterballFoodservice.com and provide efficient access to comprehensive product detail, trending recipe applications and industry and consumer insights as operators navigate a recovery-focused period.

Butterball has promoted two longtime members of its operations team—Neal Walsh has been appointed chief operating officer (COO) and Bill Folk has been appointed to vice president of operations. Both appointments took effect at the end of 2020.