The better-for-you food industry is expected to grow by 6.6% by 2030 and California-based Milton’s Craft Bakers aims to be part of it with frozen and ambient offerings.
Momentum for refrigerated and fresh foods continue to grow, with categories increasingly appearing in center aisles and appealing to convenience and health minded consumers.
From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and branding around refrigerated and frozen foods is as creative as ever.