Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago. 

Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market.

As a result of this performance, store brand dollar share rose to a record 18.8% for the half-year, while unit share moved up to 20.5%, also a new high.

Trust in Private Brands is at an all-time high, with private brand consultant Daymon’s proprietary research showing 89% of consumers trust Private Brands just as much as if not more than National Brands.

Publix is launching the company’s first pea-based chickenless tenders and meatless burger patties. The GreenWise Chickenless Tenders, arriving in stores this week, and the GreenWise Meatless Burger, released in April, offer the texture and taste of meat while providing 11 and 19 grams of plant-based protein, respectively. As an added benefit for customers with food sensitivities, both new products are nondairy and soy- and gluten-free. The company also currently offers a traditional black bean burger and a veggie burger under the GreenWise brand.

Lakeside Foods, a leading frozen and canned food products company, is updating its logo to a more modern style to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company. The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a bold, strong font; dark navy color representing its company values of stability and trust; and an inset “EST 1887” illustrating its roots as a pea packing company in Manitowoc in 1887.

As more meals are eaten at home, Albertsons Companies is lending the home cook a hand with the new flash-frozen Open Nature Savory Skillet Meals.

Kroger has expanded its Simple Truth Plant Based collection, unveiling more than 50 new plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds.