Items Tagged with 'brand recognition'

Private label dollar volume in the mass retail channel surged +41% over the last five years, compared to a gain of only +7.4% for national brands, according to analysis from Nielsen, New York.

PTI, Holland, Ohio, and Haney Packaging Imagination, Cincinnati, developed a new “concept-to-commercialization” partnership to help brand owners launch new or redesigned packages faster.

Purpose is one of three critical dimensions of overall reputation, according to the “2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose,” produced by CONE, a Porter Novelli Co., Boston, Mass.

Here’s how processors and retailers can optimize the profitability of refrigerator and freezer merchandisers.

Nearly two-thirds of consumers (63%) globally prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, according to new research from Accenture, New York.

Consumers say that sustainability influences their purchases, but most don't notice sustainability branding on packaging, according to a new study by QuadPackaging (QP), Franklin, Wis., and Package InSight, a Greenville, S.C.-based partner of Clemson University, Clemson, S.C.

The Tetra Pak 2017 Index, produced by Tetra Pak, Vernon Hills, Ill., focuses on Super Leaders, a newly-defined digital community of early adopters and brand amplifiers, and reveals how brands can focus their digital strategies on engaging this new generation of influencers.

Brands in the perimeter aisles can become leaders within the food industry.