Items Tagged with 'private label growth'

One in every four grocery products sold across the U.S. carries the store's name or brand.

Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago. 

As a result of this performance, store brand dollar share rose to a record 18.8% for the half-year, while unit share moved up to 20.5%, also a new high.

Trust in Private Brands is at an all-time high, with private brand consultant Daymon’s proprietary research showing 89% of consumers trust Private Brands just as much as if not more than National Brands.

Kroger has expanded its Simple Truth Plant Based collection, unveiling more than 50 new plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds.