private label growth | Refrigerated & Frozen Foods

Private Label Sets New Market Share Records in First Half of 2024

July 10, 2024

Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago.

Private Brand Sales Extend 2 Year Run, Rising 8.2% in First Half of 2023

Among the major departments that Circana tracks for PLMA Refrigerated was ahead 16% followed by Frozen at 8%.

July 11, 2023

As a result of this performance, store brand dollar share rose to a record 18.8% for the half-year, while unit share moved up to 20.5%, also a new high.

5 Questions with Jim Griffin, Executive Vice President at Daymon

Private Brands continue to be a contender in the refrigerated and frozen food space

April 24, 2023

Trust in Private Brands is at an all-time high, with private brand consultant Daymon’s proprietary research showing 89% of consumers trust Private Brands just as much as if not more than National Brands.

Plant Based Private Label Simple Truth Kroger

Kroger's Simple Truth Brand Expands Plant-Based Lineup with More Than 50 New Items

Simple Truth will offer more than 75 plant-based foods and beverages by the end of 2020.

October 15, 2020

Kroger has expanded its Simple Truth Plant Based collection, unveiling more than 50 new plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds.

Study: Consumers turn to private brands for better value, not just better price

Nearly 99.9% of shoppers are buying private brands today.

November 5, 2019

Although 57% of consumers say their financial health is good, fears of a recession are driving slightly less consumer confidence in Q3 2019, according to the latest IRI Consumer Connect Survey results, produced by IRI, Chicago.

Study outlines growth of private label

private label share today in CPG food is nearly identical to what it was in 1980.

November 21, 2017

Private label has traditionally responded much like the ebb and flow of the tides. Its strengths vary with economic conditions, and it benefits when the economy is in a recession and suffers during periods of economic growth.

Study: U.S. consumers find parity between grocers' private label frozen desserts, national brand counterparts

Sales of private label frozen desserts have grown steadily over the last couple of decades.

March 6, 2017

Ice cream is among the largest supermarket food categories, one of only 10 with double-digit billion dollar sales, according to “Ice Cream and Frozen Desserts in the U.S., 9th Edition,” a study produced by market research publisher Packaged Facts, Rockville, Md.

Study: Store brands are gaining share in fast-growing U.S. retail channels

For the 52-week period that ended 12/24/2016, retailers’ brands strongly outperformed the national brands in the rapidly-growing mass merchandisers segment.

February 22, 2017

Store brands are gaining market share against the big national brands in America’s fastest growing retail channels, according to the latest sales and market share statistics from Nielsen, New York.

IRI study examines stagnant private label trends

Consumer packaged goods retailers and manufacturers can strike the right balance between national and private label brands and provide shoppers with the value and quality they desire.

November 4, 2016

The latest IRI Times & Trends report, “Private Label: The Journey To Growth Along Roads Less Traveled,” takes a closer look at how consumer packaged goods retailers and manufacturers can strike the right balance between national and private label brands and provide shoppers with the value and quality they desire.

Private Label Growth: It's in the bag

Bob Garrison

August 10, 2009

It could the home fireplace or – given the summertime season – the backyard fire pit. In either place, the most enjoyable fires have the right mix of fuel and air for embers that generate a long, slow burn.

Items Tagged with 'private label growth'

ARTICLES

Private Label Sets New Market Share Records in First Half of 2024

Private Brand Sales Extend 2 Year Run, Rising 8.2% in First Half of 2023

5 Questions with Jim Griffin, Executive Vice President at Daymon

Kroger's Simple Truth Brand Expands Plant-Based Lineup with More Than 50 New Items

Study: Consumers turn to private brands for better value, not just better price

Study outlines growth of private label

Study: U.S. consumers find parity between grocers' private label frozen desserts, national brand counterparts

Study: Store brands are gaining share in fast-growing U.S. retail channels

IRI study examines stagnant private label trends

Private Label Growth: It's in the bag

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