There are enough opinions, theories and issues behind the story of Pilgrim’s Pride and its mid-February decision to officially “idle” three plants - that the resulting ruckus could be compared to a hen house, complete with flying feathers and lots of squawking.

Supply and demand - it’s the most fundamental of all economic principles.

But what if a company finds a demand with no supply? Well, if the company is anything like New York’s Really Cool Foods (RCF), it answers the demand itself.