Sabra and Obela are currently 50/50 joint ventures that had been formed between PepsiCo and Strauss Group to manufacture, distribute, and sell refrigerated dips and spreads.
Rolling out to stores and online retailers now, fans can keep an eye out for packaging with a “more topping” call out to easily spot Sabra’s enhanced flavors.
New flavors will join consumer favorites such as Black Bean, Carrot Sriracha, Avocado, Edamame and Dark Chocolate, available in the deli section at retailers across the country.
Sabra's Mediterranean Garlic Dips are plant-based, dairy-free and hitting shelves at Target stores across the Midwest now, and nationally on Amazon Fresh by early October.
By pairing hummus with some of America's favorite flavors, the brand is enticing both hummus lovers and newbies alike with craveable, indulgent, feel-good snack options.