Focusing R&D on marrying convenience and nutrition will be key for F&B manufacturers and processors to keep the consumer engaged, win the shelf space and maintain pricing power.
JPG Resources, a food & beverage innovation and commercialization group, announces the hiring of Arwen Kimmell as the director of innovation marketing. Kimmell brings more than 15 years of expertise in consumer insights, innovation, brand strategy, and trend tracking to the leadership team of food industry experts.
Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Chandra McCormack as Chief Financial Officer (CFO), effective immediately. McCormack is an accomplished CFO with 25 years of financial leadership experience in public and private companies, including nearly 20 years in the consumer packaged food and product industry.
These virtual simulations allow retailers and CPGs to create and modify new concepts and test concepts with consumers before investing in production or transforming in-store experiences.
June 15, 2016
InContext Solutions, a Chicago-based provider of web-based virtual reality (VR) shopper and retail solutions, opened its first East Coast office and VR innovation center in Summit, N.J.
During the past three or so years, the digital players have undergone significant changes to adapt to the changing demands of both retailers and brands.
Today’s consumer packaged goods manufacturers are considering predictive maintenance as a way to significantly cut costs and realize efficiencies like never before.
RSi's shopper marketing optimization solution will help CPG shopper marketers understand and monitor shopper marketing budget and its effectiveness.
March 22, 2016
Global retail analytics leader Retail Solutions Inc. (RSi), Mountain View, Calif., introduced the new shopper marketing optimization (SMO), a solution that helps consumer packaged goods (CPG) shopper marketing teams plan, execute and measure events in an end-to-end workflow solution.
To earn customer loyalty and sales, manufacturers and retailers need to provide accurate and expanded product information.
March 15, 2016
Consumer demand for healthy items and product transparency continues to shape the food and beverage marketplace, according to Gladson, a Lisle, Ill.-based provider of digital product content for the consumer goods industry.