Mars has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand from its founders and management team.

A sweet solution to healthy eating that doesn't compromise great taste for nutritional value, Thrive Frozen Nutrition is a specially formulated ice cream-like product that contains at least 9 grams of protein, 3 grams of fiber, four different strains of probiotics and 25% of the daily recommended amounts of 24 vitamins and minerals.