Iconic yellow trucks helped pioneer the DTC model.
September 23, 2024
Founded in Marshall, Minnesota, the company formerly known as Schwan's grew to a nationwide frozen food delivery leader with the country’s largest fleet of freezer trucks.
Proprietary dough and fermentation process, premium toppings and Schwan's first 'digitally native' brand.
July 17, 2023
We're joined by Roger Bentz, principal food scientist with Schwans, Shelly Heid, senior director of Product Development for Schwan’s; Brian Thompson, senior marketing manager for Hearth & Fire and Suman Nag, senior director of e-commerce for Schwans, to discuss their winning pizza, its production, packaging and more.
Pizza lovers nationwide can visit each brand’s website to order their favorite Freschetta gluten-free and Hearth & Fire pizza varieties, which and typically arrive within two days of shipping.
This digital delivery conversion revamps 70 years of how the company operated and takes Yelloh a step closer in becoming a more digital retailer that brings the frozen aisle to the customer’s neighborhood.