Items Tagged with 'consumer shopping habits'

Overall, dollar sales have grown by 2.6%, price/mix by 1.6% and volume sales by 1.1% in 2024.

Focusing R&D on marrying convenience and nutrition will be key for F&B manufacturers and processors to keep the consumer engaged, win the shelf space and maintain pricing power. 

The results show the importance of having frozen foods on hand for convenience, affordability, and contribution to healthy meals.  

The first-of-its kind report from the food giant was completed in partnership with sales data from NielsenIQ, in-home consumption behaviors from Circana's National Eating Trends, and in-depth social media trend predictors from Black Swan Data.

Based on a survey conducted in July of 2,054 adults, the study examines what is impacting consumers’ fresh food purchases. 

The research found that flexitarians, the key consumer group driving the growth of plant-based, are more critical of products versus vegan and vegetarian consumers.