Freshly, the chef-prepared meal delivery service, has launched its first-ever plant-based line called Purely Plant, including six new meals featuring plant-based proteins made with clean, whole-food ingredients. Developed with a flavor-first approach that shows plant-based eating can be both nutritious and delicious, the line provides an entirely new category of meals to Freshly users and satisfies ongoing demand for variety, taste, nutrition, and convenience.
Freshly, the leading fresh-prepared meal delivery service in the U.S., announced the launch of Proteins & Sides, new menu items offering customers multi-serve portions of eight signature Freshly fan favorites. As the first meal format expansion beyond single-serve entrees, the chef-cooked, ready-to-heat proteins and side dishes are designed to mix and match for meal customization and use for cooking shortcuts. Perfect to share or provide for multiple meals for one, the new offering gives consumers a time-saving solution to simplify meal prep and supplement Freshly weekly meal plans.
Nestlé's recently acquired meal delivery company Freshly announced a new partnership with celebrity chefs Jet Tila, Kwame Onwuachi, Sean Brock and Kristen Kish. The partnerships include a limited-edition menu that offers ready-to-eat, restaurant-style dinners that showcase each chef’s unique style, taste and background, delivered directly to customers.
Giant Food, the leading greater Washington D.C. regional grocery chain, announces its new private-label Cook-in-Bag product line of convenient meal solutions that will be available at all 164 Giant stores. The new line includes fourteen different meat and seafood entrees that come pre-seasoned or marinated in an oven-ready bag, keeping preparation and clean up to a minimum.
Nestlé announced it has acquired Freshly, one of the leading fresh-prepared meal delivery services in the U.S. The deal values Freshly at $950 million, with potential earnouts up to $550 million contingent to the successful growth of the business. This transaction was signed and closed on October 30, 2020. Founded in 2015, Freshly delivers a menu of fresh, chef-cooked meals to customers across the country, breaking down the barriers to healthy eating by delivering nutrition and convenience at scale.
