Refrigerated and frozen foods manufacturers use packaging graphics, text, colors, geometries, internal volumes, clarity, opacity, and ergonomic designs as nuggets of information to persuade consumers that the products they see are safe, will deliver pleasurable eating experiences, and may be enjoyed in specific or universal locations. Fundamentally, packaged messages must communicate to shoppers at the point of sale that there is a reason to believe in a product so that it is wanted.

Having a common view of the market across each stage of a consumer’s path to purchase unlocks the power to compete and win in a dynamic and fluid market. Yet, it also drives the need for more accurate, reliable and consistent nutrition and product information.

Consumer packaged goods (CPG) companies looking to increase sales of their healthy brands need to look no further thanks to the Healthy Savings card.