The core of the redesign is a new logo, made up of two interlocking shapes, to represent efficacy and inner-balance.
October 12, 2016
Danone, France, is hoping a new design and visual identity for its digestive health brand Activia will position the yogurt range in a more premium light and strengthen its health proposition.
The Dannon Co., White Plains, N.Y., offers a spin to the 2-in-1 opportunity with new Activia Greek, non-fat Greek yogurt that also offers the digestive health benefits of Activia.
