J&J Snack Foods Corp., Pennsauken, N.J., strengthened its portfolio by becoming the official licensee and distributor of premium Auntie Anne's frozen soft pretzel products.

Refrigerated & Frozen Foods talks with four processors to learn how sustainability, food safety and category expansion fuel growth and innovation in the cold food industry.

Auntie Anne’s has been producing handcrafted soft pretzels in their franchise locations for the past 30 years. But, with consumer shopping habits showing an influx in retail spending, it made the next logical step for the growth and development of the company—it introduced a line of frozen products to traditional retail channels like grocery, mass and club stores.

Auntie Anne’s, Lancaster, Pa., introduced a newly expanded collection of retail pretzel products.