Trade Education pieces provide a platform for suppliers to educate customers and prospects on the many unique qualities of their solutions and services. The Trade Education pieces are part of the ultimate sales and marketing program, addressing myriad issues that can’t be fully communicated within the context of a single advertisement – or within the time constraints of a meeting. Want to produce a Trade Education piece? Contact Editor-in-Chief Marina Mayer at mayerm@bnpmedia.com.
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