Incogmeato by MorningStar Farms, a leader in plant-based poultry, knows America loves chicken tenders and now they're unveiling new plant-based Chik'n Tenders worthy of chicken lovers everywhere.[1] Hitting shelves this month in Original and Sweet BBQ flavors, the new Incogmeato Chik'n Tenders are indistinguishable from its animal protein counterpart, with a signature "just-like-meat" tear you have to see to believe.
With each bite, Incogmeato Chik'n Tenders capture the feel of tear-apart chicken tenders thanks to a finely-honed technology that creates fibers to mimic the texture of real chicken. The result is a crispy, juicy, pull-apart tender that delivers the taste, texture and aroma flexitarians are looking for. Compared to real chicken, Incogmeato Chik'n Tenders contain more grams of protein per serving and 27% less fat. They're made with non-GMO soy and contain no artificial flavors.
"Our new Incogmeato Chik'n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn't finding an option that stacks up to the real thing," said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. "Chik'n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik'n household penetration is just north of 5%, leaving a huge upside worth over $200+M.[2]
Incogmeato is challenging chicken lovers to give these delicious and dippable Chik'n Tenders a taste. The two varieties are available in grocery stores nationwide at select Walmart, Kroger, Meijer, H-E-B, Wegmans, Southeastern Grocers stores. Incogmeato Chik'n Tenders with premium, crispy homestyle breading are also available to Foodservice operators across the country through broadline distributors – meeting the strong consumer demand for plant-based options in restaurants.
About Kellogg Company
At Kellogg Company, we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles, Cheez-It, Special K, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR, MorningStar Farms, and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's Better Days global purpose platform.
1 Nielsen xAOC data 52 we 8/8/20
2 Proprietary Primary Research, Nielsen Panel
