Alpha Foods has hired their first Chief Marketing Officer--former lululemon VP of Global Brand Management, Kierstin De West. Prior to her leadership at lululemon, De West founded her own marketing agency in 2003. During her fifteen years as a CEO, she helped guide clients such as Hershey, The North Face, MillerCoors, the Rainforest Alliance and more through the continued cultural shift towards sustainability, purpose and impact.

De West will lead Alpha through upcoming stages of rapid scale and overall expansion globally, similar to what she did at lululemon, where she was hired as the first VP of Global Brand Management.