Sabrosura Foods, LLC, a marketer and distributor of branded Hispanic food products, has acquired Pancho's Mexican Foods, Inc. Pancho's will join the Sabrosura Foods family of well-known brands, which include: El Viajero, La Morenita, Reynaldo's and Bio Salud!
Founded in 1956, Pancho's gained its popularity as a Memphis favorite before evolving as a leading brand in the refrigerated queso dip category, now found at more than 1,200 stores nationwide. Pancho's maintains a highly loyal consumer following because of its great tasting, high quality product and exclusive use of fresh ingredients, with no artificial fillers and flavors.
"We couldn't be more excited to join the Sabrosura Foods family," said Brenda O'Brien, President of Pancho's Mexican Foods, Inc. "Pancho's has been in my family for 65 years, and we have been so grateful to bring people together over delicious food. Now, we are looking forward to our next chapter as part of the Sabrosura Foods team."
The acquisition adds an historic, 60-year-old consumer-loved brand to Sabrosura Foods' portfolio of Hispanic brands and further enhances the company's position in the fast-growing queso dip category.
Sabrosura Foods is a natural partner for Pancho's to continue its rapid expansion nationwide across the mass, club, and grocery channels. Terms of the transaction were not disclosed. Sabrosura Foods is a portfolio company of Centre Partners.
About Sabrosura Foods
Headquartered in Bloomington, Minnesota, Sabrosura Foods is a leading manufacturer of Hispanic foods, including cheeses, desserts and meats. Sabrosura has several authentic Hispanic brands including El Viajero, La Morenita, Reynaldo's and Bio Salud! alongside broad private label capabilities.
