Sabra, maker of America’s favorite hummus, and Fifth Season, a food system pioneer and robotic farming leader, are on a mission to rescue salad lovers from limp lettuce and nutritionally-questionable meal kits with a more deliciously sustainable solution. The brands have partnered to introduce salad kits featuring sustainably farmed greens paired with creamy, plant-based hummus, guacamole and whole grains.
The kits will launch in two flavorful varieties, Mediterranean Hummus Salad and Avocado Ranch Salad, both rolling out to Giant Eagle, Kroger, FreshDirect, and Wakefern as well as other Midwest and Mid-Atlantic retailers. Thanks to an end-to-end automated growing, harvesting, and packing system at Fifth Season the salad meal kits will stay crisp for weeks, not days, in the fridge. The two kit varieties are available in the produce aisle at more than 75 stores with additional locations expected to launch in early 2022.
Sabra sources chickpeas from the Pacific Northwest and produces its award-winning hummus in Chesterfield County, Virginia, in a facility which has earned both Silver and Gold LEED certification by the U.S. Green Building Council. Sabra's hero ingredient, the chickpea, is a nitrogen fixing legume, a soil-enriching crop which leaves the earth nourished after harvest.
"Sustainable, fast-to-market innovation is central to Sabra's growth strategy," said Moritz Breuninger, senior director brand marketing at Sabra. "The produce category is ripe for new ideas and fresh pairings and Fifth Season is setting standards in produce with AI-powered, local agriculture. We're proud to collaborate with like-minded innovators to offer great tasting, planet-positive food options for every day."
Fifth Season has a unique growing process that requires up to 95% less water and 97% less land than conventional farming, enabling them to conserve resources used to produce food, and their automated farming system delivers on the ultimate in freshness and nutrition year-round.
"Our vision at Fifth Season is to reinvent our food system so that it delivers a whole new sustainable fresh food experience that people crave when in their homes and on the go," said Fifth Season CEO Austin Webb. "Sabra products are delicious, plant-based and better-for-you. In joining forces we're maximizing our impact."
About Sabra Dipping Company, LLC
With a rich history dating back to 1986 in Queens, New York, Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Hummus is a delicious and remarkably versatile food at the heart of the growing plant-based movement, embraced by Americans across diet preferences. Proudly producing more than a dozen varieties of hummus and other plant-based products including guacamole and Sabra Kids, Sabra believes in the power of delicious food to nourish unexpected connections.
