Doughp, the edible and bakeable cookie dough brand, has partnered with REEF, the largest operator of mobility, logistics hubs and neighborhood kitchens. The partnership will expand Doughp’s delivery reach within New York City and Miami and make it possible for customers in select neighborhoods to have their favorite cookie dough flavors delivered to their door in less than 30 minutes.
Fan favorites such as Ride or Die (chocolate chip), Cookie Monsta (cookies and cream), Dunk on ‘Em (sprinkles, frosting, and cookie grahams), and Brownie Beast (chocolate cookie dough brownie) are delivered right to your door using a third-party delivery application, such as Postmates, UberEats, DoorDash, and Grubhub.
“There are Doughp fans all over the country and we intend to be on the cutting edge of innovative ways to deliver our cookie dough as quick as possible,” said Kelsey Moreira, founder & CEO of Doughp. “REEF is an incredible partner in helping us meet the demands of our customers and get them Doughp when they want it!”
Kelsey started Doughp in 2017, as part of her journey to sobriety. Since then, Doughp has expanded and quickly grown in popularity. Doughp is now available in cities across the country. This new expansion into Miami and New York City through the REEF partnership brings the cookie dough to even more fans, in less time.
“We're excited to work with Doughp to quickly provide customers with fresh cookie dough treats,” said Kenneth Rourke, president of Kitchens and Retail, REEF. “As we seek to expand this partnership nationwide, we will deploy nano-order fulfillment technology to provide a better delivery experience for our customers and fans of the Doughp brand.”
REEF Kitchens, which continues to expand its retail offering, provides customized digital storefronts on major delivery apps for over 60 brands, leveraging its proximity platform to deliver snacks and essentials to customers in around 30 minutes.
About Doughp
Serving up nostalgia with every spoonful and curating dope moments of self-love, Doughp – the legit cookie dough company, burst onto the dessert scene in 2017 in San Francisco and grew into a multi-million-dollar cookie dough empire to make the world a little sweeter. After a journey in self-discovery and sobriety, founder Kelsey Moreira renewed her love for baking and inadvertently created an amazing cookie dough recipe from scratch that can be enjoyed either raw or baked. Kelsey took Doughp on ABC’s hit show “Shark Tank” and she was named in Forbes 30 Under 30 for how quickly she's grown this business and her mission-driven mentality behind it. Buy Doughp, give hope. Given the founder’s recovery journey, they are on a mission to reduce the shame and stigma associated with mental health and addiction recovery. #Doughp4Hope is their national campaign giving back to the community by prioritizing mental health policies within their community, engaging the community in authentic conversation on these topics, and donating 1% of all sales to SHE RECOVERS Foundation, supporting women in or seeking recovery.
