Wow Bao, the fast-casual Asian concept recently named No. 1 Brand of the Year by Fast Casual magazine, has expanded its nationwide grocery presence with Hissho Sushi to 1,000 units in over 30 states. National chains, along with 300 additional regional locations, are opening this summer which will offer bao, potstickers, egg rolls and rangoons within the sushi/deli/fresh section of the stores.
“With the expansion of Wow Bao’s presence in grocery stores nationwide, we are on track to be everywhere people shop for easy, healthy meals,” said Geoff Alexander, president & CEO of Wow Bao. “Thanks to partners like Hissho Sushi and the prevalence of fresh food in grocery stores, Wow Bao has become a leader in craveable, Asian take & heat meals.
Thanks to the popularity of Wow Bao’s menu items, Hissho Sushi will expand locations offering Wow Bao, and is considering adding new menu items in the coming months.
“We’re so excited to partner with a brand that is just as passionate about Asian-inspired foods as we are! This partnership allows us to provide both consumers and retailers with healthy and innovative meal options,” said Brian Kiel, COO of Hissho Sushi. “Wow Bao paired with any of our made-fresh, hand-crafted sushi rolls provides customers with a delicious and flavorful experience.”
About Wow Bao
Wow Bao is a fast-casual Asian concept started in 2003 in Chicago and now in nearly 700 locations across the U.S. as well as in grocery stores. Wow Bao is famous for its steamed bao, potstickers, dumplings, rice and noodle bowls.
