Bored Cow, a line of sustainable milk alternatives made with Perfect Day’s animal-free milk protein, is launching in Sprouts Farmers Market stores across the U.S. this month.
Bored Cow is the first brand and product line from Tomorrow Farms, a next generation food technology company on a mission to fix our food system by building irresistible food and beverage brands that are better for people, kinder to animals, and easier on the planet.
Sprouts will offer all four of Bored Cow’s flavors: Original (32 ounce), Chocolate, Vanilla and Strawberry (all in 11-ounce sizes).
Bored Cow set out to make a plant-powered milk that didn’t compromise on taste, texture, or functionality. The first milk alternative to do it all, Bored Cow looks, feels, tastes, cooks, bakes, froths, foams, and steams just like dairy, because it is dairy. The difference? Bored Cow is made without factory farming, and with a fraction of the environmental footprint. An excellent source of calcium, vitamin D, and vitamin B12 with eight grams of complete protein per cup, no lactose or cholesterol, and zero hormones or antibiotics, Bored Cow has everything consumers love about conventional dairy, and nothing they don’t
“We couldn’t think of a better partner to bring Bored Cow to brick-and-mortar than Sprouts. We feel Sprouts shoppers are strongly aligned with our mission, and share in our passion for sustainable, plant-powered products,” said Tomorrow Farms CEO Ben Berman. “Whether you’re a longtime dairy drinker or a plant-based milk enthusiast, you’ll be thrilled with the taste, nutrition, and functionality of Bored Cow.”
To validate its environmental credentials, Bored Cow recently conducted an ISO-aligned life cycle assessment (LCA) with a third party expert to compare the impact of its Original milk to conventional and organic dairy milk from "farm to factory." The results? Bored Cow uses up to 96% less land, up to 67% less water, and emits up to 44% fewer greenhouse gas emissions than conventional and organic dairy milk.
Tomorrow Farms is the front end for the future of food. Founded on the belief that the future of food production must be environmentally responsible, Tomorrow Farms is dedicated to accelerating the consumer adoption curve by harnessing cutting-edge technologies and eco-friendly farming methods to make products that consumers love.Through its commercially-focused, research-driven approach, Tomorrow Farms is building a portfolio of products and brands that meet the demands of modern consumers while reducing the environmental impact of farming. The company's first product and sub-brand, Bored Cow, is a partnership with leading precision fermentation company Perfect Day.
