Ben & Jerry's latest innovative flavors are so good, fans will reach the bottom of the pint in a blink of an eye. The new PB S'more, a riff on the classic campfire dessert, and Impretzively Fudged, a flawless showcase of chocolate and pretzel, are the perfect salty and sweet pair inspired by chocolate bark.
PB S'more features what are perhaps Ben & Jerry's biggest chunks to date. Extra-large pieces of chocolate peanut butter cups are the star in this pint. Its base is a toasted marshmallow ice cream, combined with graham cracker pieces and a marshmallow swirl, to capture the s'more experience. At Ben & Jerry's, you can never have enough marshmallow.
"We heard our fans' pleas for chocolate peanut butter cups and we were excited to include them in our take on such a nostalgic dessert," said Flavor Guru José Ureña. "As we were developing the flavor, we were inspired by an internal team tasting – a 's'moregasbord' if you will – of all the ways we like to enjoy our own s'mores. The combinations are limitless, but we think fans will enjoy this interpretation."
Pretzels are having a moment and Ben & Jerry's wanted to find the perfect way to lean into that salty taste in a sweet way. Chocolate lovers are sure to rejoice in Impretzively Fudged. The saltiness of its decadent pretzel swirls complements its chocolate ice cream base, while its fudge-covered pretzel pieces offer an added sweet crunch.
The MSRP for Ben & Jerry's pints are $4.99-$6.99. PB S'more and Impretzively Fudged are starting to pop up across shelves in the U.S. now and will also be available in local Scoop Shops.
About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world's best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry's is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry's Foundation, guided by Ben & Jerry's employees, granted $5.1 MM in 2023 to support progressive, justice-focused grassroots organizing around the country.
