Yaza, a company with a mission to introduce traditional labneh into American homes, is expanding to the West Coast with three new retail partners. The tangy staple, typically found in Mediterranean diets, is made from fresh milk that is strained until it forms a smooth consistency, perfect for dipping and spreading. In March, Yaza will be available in the Greater Los Angeles Area at all Erewhon locations, all Pavilions locations, and three Lassens locations (Echo Park, La Brea and Los Feliz).
Yaza is committed to creating real labneh using only natural, whole ingredients that result in a probiotic-rich, naturally low-in-fat, high-protein product that is free from preservatives and added sugars. Along with Plain labneh, Yaza is offering additional unique blends, including Za'atar & Olive Oil and Spicy Chili varieties, with more to come. Its versatile flavor makes it the perfect healthy snack or substitute for toppings and ingredients like cream cheese and sour cream.
“I founded Yaza to bring a clean, traditional labneh like I enjoyed in Lebanon to the U.S. market,” said Karim Khalil, Founder of Yaza. “Knowing that Californians appreciate delicious and good-for-you foods, it made sense to make the Golden State our first home on the West Coast.”
Yaza Labneh is made at a creamery in the heart of the Catskill Mountains, using the freshest milk from local dairy farms in Upstate New York. With the simplest ingredients - just milk and salt - Yaza Labneh is rich with probiotics that can help improve digestive and immune health. Whether you choose to eat it with vegetables as a dip, use it as a salad dressing, spread it on a bagel or add a dollop to your baked potato, you are making a healthier choice.
Yaza aims to be an educational leader of labneh for U.S. consumers by increasing the availability and convenience of purchasing, utilizing visual packaging and imagery, and being a go-to resource for information on the nutritional benefits of labneh.
About Yaza
Established in March of 2022, Yaza spent over a year in development to bring the best possible flavors and formulas of labneh found in the US market today. Yaza aims to share classic Mediterranean culture and cuisine by bringing authentic, original flavors and spices passed down for centuries to the tables of American families.
