Pulmuone, the largest tofu company globally and makers of America's leading brands including Nasoya and Wildwood, announced a new format for its popular Vegan Dumplings - now featuring dipping sauces - a new line of Vegan Dressings, and a limited-edition tofu packaging redesign in honor of April's Earth Month.
"Americans are expecting more of their plant-based products and are eager for them to feature globally-inspired flavors and ingredients," said Ellen Kim, director of Marketing Communications & Consumer Insights at Pulmuone, parent company of Nasoya. "As a company rooted in Korean heritage with a focus on high-quality plant-based proteins, Nasoya is well-suited to bring authentic and delicious plant-based and Asian-inspired offerings to consumers nationwide. Nasoya is embarking on an exciting year filled with innovation and Expo West is the perfect opportunity to showcase that."
Nasoya's Vegan Dumplings – available in Thai Basil Vegetable, Tofu Vegetable and Korean BBQ Vegetable - are relaunching in new packaging to feature sweet and savory dipping sauces. Now enhanced with a heartier dough and flavorful filling featuring Nasoya's Super Firm Tofu, the dumplings can be prepared in just minutes, providing a complete appetizer or satisfying meal for busy consumers. Now available at Walmart, the refreshed dumplings will start hitting shelves of local retailers nationwide in May.
Nasoya will also be debuting a new plant-based chicken, solidifying Nasoya's place as a plant-based meat powerhouse, featuring a real meat-like texture, authentic Asian flavor and a simple ingredient list. Set to launch in late April, the new product builds on the success of Nasoya's Plantspired Plant-Based Steak, now available in both Korean BBQ and Gochujang varieties.
In celebration of Earth Month (April), Nasoya is also using a limited-time packaging update for its Silken, Firm, Extra Firm and Super Firm Tofu varieties. The packaging showcases how making small choices, like enjoying more plant-based proteins, can be a step forward toward a more sustainable future. Aligning with a larger Earth Month campaign, the limited-time packaging will also include a QR code directing consumers to a dedicated site where they can learn more about tofu and the positive environmental impact of plant-based proteins.
About Pulmone Foods USA
Pulmuone Foods USA, a wholly-owned subsidiary of Pulmuone South Korea, is home to a family of brands that includes a wide variety of delicious products inspired by contemporary flavor palates that encourage a healthy and sustainable lifestyle. Amid the growing global demand for plant-based protein food, Pulmuone Foods USA is leading the US tofu market with over 65% market share with beloved brands like Nasoya and Wildwood. Pulmuone brands also include Plantspired, Monterey Gourmet Foods and a line of Pulmuone-branded Asian-inspired products available at mass grocery stores and major club channels throughout the United States.
