The makers of Hormel Black Label Bacon are introducing the category's first-ever co-branded bacon in partnership with Cinnamon Toast Crunch cereal, and the combination of sweet and salty never tasted better. The limited-edition product delivers a crisp, sugary crust with a delicious balance of cinnamon, sugar, salt and savory bacon taste. Cinnadust seasoning blend is hand-rubbed onto thick-cut bacon and held overnight for optimal flavor.

Two brands with a passionate fanbase, this craveable collaboration is meant for snacking, pairing and enjoying during any hour of the day. 

As the boldest of all bacon brands and a leader in product and flavor innovation, the makers of Hormel Black Label Bacon bring unrivaled expertise to the partnership with Cinnamon Toast Crunch — an iconic cereal from General Mills with a cult-like following. 

About Hormel Foods 
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters, Skippy, SPAM, Hormel Natural Choice, Applegate, Justin's, Wholly, Hormel Black Label, Columbus, Jennie-O and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized on Fast Company's list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world's most trusted and iconic brands to tables across the globe.