PLMA – the Private Label Manufacturers Association, plans to mark January as the inaugural Store Brands Month.
The month-long, direct-to-consumer program is a partnership between retailers and manufacturers to promote the quality, value and excellence of store brands to shoppers.
The goal of Store Brands Month is to increase consumer trial by focusing attention on the positive attributes and practical factors of store brands - including value, digital convenience, ethical considerations, innovation and budget awareness - across all product categories in both brick-and-mortar and online retail formats.
Promotional strategies will be developed by participating retailers and executed both in-store and through a variety of digital and social media platforms.
“The time is right to bring greater visibility among consumers to our thriving industry,” said Peggy Davies, PLMA president. “By coming together with our partners during a month-long campaign, we have an opportunity to further expand the presence and strength of the largest CPG brand in the store: private brands.”
Annual sales of store brands have risen by 41% over the past five years. PLMA is projecting that sales for 2024 will surpass a quarter trillion dollars, setting a record for annual revenue. Store brands are ubiquitous in the U.S. grocery space. One in every four grocery products sold across the U.S. carries the store's name or brand.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,900 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. Follow PLMA on plma.com, plmainternational.com, and on social medi
