FedUp Foods, North America’s leader in purpose-driven beverage manufacturing, proudly announces the launch of its new private label cold brew coffee line, the first of its kind to achieve Regenerative Organic Certified (ROC) status. The coffee industry has long been plagued by issues such as deforestation, pesticide use, and unfair labor practices, but FedUp Foods aims to change that on a grand scale with ROC which is recognized as the gold standard in sustainability, ensuring the highest quality in soil health, animal welfare, and farmworker fairness.
“Building on our 16 years of expertise in sourcing and fermentation, this new extension of our business provides an opportunity to highlight the regenerative practices at the core of our beverages,” said David Gray, CEO of FedUp Foods. “By focusing on the quality of our sourcing and brewing process, we’re able to create a cold brew that’s not only better for the planet but stands apart in today’s market. With the cold brew market experiencing significant growth at 11.8% year-over-year we feel we can make a real impact here.”
FedUp Foods has designed this cold brew to be a crowd-pleaser, using precision brewing to craft a flavor profile that aligns with modern tastes. The result is a balanced, smooth, and full-bodied cold brew that reflects extensive consumer research, perfectly meeting the preferences of today's coffee drinkers.
The new cold brew line is available in two varieties: Medium Roast – A balanced, full-bodied roast with subtle complexity an Dark Roast – A robust brew with deep flavor notes.
The cold brew is also available with optional adaptogens, such as Lion’s Mane and L-theanine, offering functional benefits to elevate the coffee experience.
FedUp Foods’ cold brew is made with the highest-quality Certified Organic, Regenerative Organic Certified Arabica beans, sourced through Fair and Direct trade partnerships. All brews are available in 48-ounce multi-serve bottles made of 100% post-consumer recycled (PCR) material reflecting the company’s commitment to minimizing environmental impact.
“The coffee industry has historically been challenged by unsustainable farming practices that deplete soil health and strain the communities that rely on it,” said Julie McGuire, sourcing Specialist at FedUp Foods. “By prioritizing Regenerative Organic Certified beans, we’re not just producing better coffee—we’re actively supporting farming practices that restore escosystems, improve soil health, and ensure fair treatment for farmers. This approach is vital to creating a more sustainable future for coffee production.”
About FedUp Foods
Founded in 2008, FedUp Foods is the largest private label fermented beverage manufacturer in North America. As a Benefit Corporation, the company prioritizes environmental and social impact, producing nutrient-dense beverages with a focus on regenerative practices. With a commitment to innovation, sustainability, and purpose-driven manufacturing, FedUp Foods is transforming the beverage industry and redefining what it means to craft drinks that are good for both people and the planet.
