Halo Top is debuting eight new light ice creams, each packed with flavorful mix-ins in every bite and offering half the calories of leading brands, so fans can enjoy ice cream like never before.
At just 490 calories per pint, Halo Top is redefining how people eat and enjoy ice cream, just like it did when it reinvented the ice cream category with its debut in 2012. This new light yet indulgent ice cream is bursting with combinations of creamy texture and bold, layered flavors that make every bite filled with carefree satisfaction.
"As ice cream lovers we wanted to create something that hits all the indulgent notes people love, but with a twist only Halo Top could offer," said Ryan Roznowski, director of brand marketing. "By packing every bite with delicious mix-ins and keeping it at just 490 calories per pint, we’re not just different from the rest, we’re offering ice cream lovers the chance to enjoy ice cream like never before without a second thought!"
The variety ensures there’s a perfect choice for every ice cream lover. Flavors include:
- Chocolate Chip Cookie Dough: A creamy, cookie dough-flavored light ice cream loaded with soft, chewy cookie dough pieces and snappy chocolatey chunks that deliver a satisfying rich finish.
- Chocolate Fudge Brownie: Rich and smooth chocolate light ice cream filled with dense, chewy fudge brownies and swirls of decadent brownie batter, creating a luscious, indulgent treat with multiple layers of chocolate flavor.
- Cherry Chocolate Chunk: Silky black cherry light ice cream mixed with chewy Bordeaux cherry pieces and chocolatey chunks delivers the perfect experience of sweet fruity flavor with a snappy chocolate finish.
- Cookies & Brownies: A dreamy swirl of two beloved ice creams—creamy, cookie dough-inspired light ice cream and smooth chocolate light ice cream—dotted with chewy chocolate chip cookie dough pieces and decadent fudge brownies, creating an irresistible fusion of two of your favorite bakery treats.
- Caramel Cookie Crunch: Smooth caramel light ice cream is swirled with thick ribbons of decadent salted caramel. Irresistible chocolatey covered cookie pieces add a satisfying crunch, making each bite a perfect symphony of caramel and cookie crunch textures.
- Strawberry Cheesecake: Rich and creamy cheesecake-flavored light ice cream is mixed with real strawberry pieces and crumbly graham cracker pie crust swirls, delivering a fresh take on a classic dessert.
- Sweet Cream Cold Brew: A smooth, coffee-forward cold brew light ice cream balanced by whipped cream swirls that add a touch of sweetness alongside the coffee's bold richness. Coffee-flavored chocolatey chunks deliver an extra burst of rich flavor with a satisfying crunch.
- P.B. Cookie Dough & Fudge: Creamy peanut butter flavored light ice cream and chocolate light ice cream are swirled together with chewy peanut butter cookie dough pieces and rich fudge swirls. This indulgent flavor strikes the perfect balance between peanut butter and chocolate, giving everyone’s favorite combo a major upgrade.
"As a team that’s always on the lookout to make high quality desserts people can feel good about, we’re incredibly proud of this new formula. Light ice cream has never been this indulgent, and we can’t wait for our fans to enjoy it!" said Roznowski.
About Halo Top
Founded in 2012 Halo Top was created to deliver premium desserts that people can feel good about. Named in Nielsen's 2018 Top 25 Breakthrough Innovation Awards for the U.S. market, Halo Top has disrupted the frozen category and influenced the growth of the industry, leading to an acquisition by Wells Enterprises in September 2019. Halo Top is available nationwide in the freezer aisle.
