Ice cream manufacturers are continually evaluating packaging to meet changing environmental regulations and consumer expectations.
“People want to bring an out of home experience inside their homes, so delivering a premium packaging experience is top of mind. Artwork design, material selection and product experience are all critical,” said Patrick Goden, senior director of operations integration at Wells Enterprises, the largest privately held ice cream manufacturer in the United States. “Talking with consumers about what functionality they desire in both use and storage at home is key. Wells is always striving to improve the consumer/user experience minimizing waste in packaging materials and maximizing freezer space.
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