Mini Melts USA, the leader in premium beaded ice cream, is teaming up with 7-Eleven, Inc. to unveil an exclusive new flavor inspired by the Blue Raspberry flavored Slurpee drink. Capturing the nostalgia of the beloved frozen beverage in a fun, beaded ice cream format, the new Mini Melts Slurpee Blue Raz offers consumers a whole new way to enjoy their favorite treat while on-the-go.

Launching in early summer, just in time for peak ice cream and Slurpee drink season, Mini Melts Slurpee Blue Raz will be available at participating 7-Eleven, Speedway and Stripes locations nationwide. 

With its refreshing, fruity flavor and signature Mini Melts beaded texture, the new flavor is designed to be a crowd-pleaser during the warm summer months. 

"As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver 'spoonfuls of fun' with every bite by crafting experiences that go beyond just product," said Dan Kilcoyne, president and CEO of Mini Melts. "The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers."

About Mini Melts USA
Founded in 2004, Mini Melts is one of the fastest-growing ice cream novelties in the U.S., offering a premium beaded ice cream experience made with 14% butterfat for unmatched flavor and quality. Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the perfect temperature for a uniquely enjoyable melt-in-your-mouth experience. Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide. Mini Melts is headquartered in the Philadelphia Metro Area, with a manufacturing facility in Norwich, Connecticut, and distribution centers strategically located across the U.S.