Every Easter, children marvel at the treats they find in colorful baskets. But this year, there’s something new to excite them and their parents as well! Promised Land Dairy is collaborating with perennial Easter favorite PEEPS to introduce PEEPS Sweet Marshmallow Milk, a delicious, limited-time offering that delivers Easter delight straight from the cow. 

PEEPS Sweet Marshmallow Milk will be available in select grocers across the country through April 20 while supplies last. 

The collaboration captures all the creamy goodness for which Promised Land Dairy is renowned and pairs it with a delectable, sweet marshmallow taste that celebrates the PEEPS Marshmallow confection that has been an Easter favorite for more than seven decades.

“Promised Land Dairy is dedicated to crafting the most delicious milk flavors daily. We're thrilled to introduce exciting new seasonal varieties to our premium lineup,” said Heather Foitek, vice president of marketing and sales for LALA U.S., which owns Promised Land Dairy. “PEEPS has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter bunny … it’s just that good!”

PEEPS Sweet Marshmallow Milk is the first brand partnership for the 38-year-old iconic dairy brand. Promised Land Dairy began on a family-owned farm in Texas with the goal of producing only the best milks - which remains true to this day! The Promised Land Difference is a promise that our milk is naturally richer, creamier and more indulgent than ordinary milks. Since its founding, Promised Land Dairy has carried on the same old-fashioned values and traditions by producing kosher-certified, no-added-hormones milk, free of artificial colors and flavors and full of extraordinary flavor.

Promised Land Dairy products are available in grocery, club and convenience stores across the United States.

About Promised Land Dairy
Founded in Floresville, Texas, in 1987, Promised Land Dairy has been producing your favorite flavored milk for more than 30 years. Thanks to the Promised Land difference, you can always expect a richer, creamier, more indulgent sipping experience. Enjoying is easy - Just Pour. Love. Repeat!