In honor of July Ice Cream Month, the California Milk Advisory Board surveyed 1,006 consumers to find out just where they find themselves enjoying ice cream, frozen yogurt and gelato.


In honor of July Ice Cream Month, the California Milk Advisory Board (CMAB), South San Francisco, Calif., representing California's more than 1,600 dairy families, surveyed consumers to find out just where they find themselves enjoying some good-old fashion ice cream, frozen yogurt and gelato.

Key survey results include:

•    More than two-thirds of consumers nationwide say they find themselves eating ice cream, frozen yogurt or gelato most frequently in front of the TV or on the couch (64%).
•    Women are more likely than men to eat ice cream, frozen yogurt or gelato in bed.
•    Young adults, ages 18-34, say they find themselves eating ice cream, frozen yogurt or gelato on the couch more frequently than others (20%).
•    Maybe it's the drip factor but parents are more likely than non-parents to eat ice cream, frozen yogurt or gelato outside (19% versus 11%, respectively).

"Consumers definitely enjoy a good scoop of ice cream on a regular basis. So much so that former California governor, President Ronald Reagan, recognized America's love for ice cream and declared July National Ice Cream Month back in 1984," says Jennifer Giambroni, director of communications.

KGRA designed and analyzed this online omnibus survey fielded by Opinion Research Corp., Princeton, N.J., from April 26-April 29. The survey reached 1,006 consumers with a margin of error of +/- 3.1%.