Big G shifts focus in Brazil; less bakery, more ice cream
General Mills Inc., Minneapolis, said it has restructured its Brazilian business and -- while it wants to "increase investment" in the country -- it will stop producing Frescarini refrigerated pasta and Forno de Minas bread products. The move will affect approximately 500 workers at a production facility that produces both lines.
"This will allow us to increase investment in our focus areas, including expansion of our fast growing Haagen-Dazs super-premium ice cream and Nature Valley granola bar businesses in Brazil," said Pablo Pla, managing director of General Mills Brazil.
"This will allow us to increase investment in our focus areas, including expansion of our fast growing Haagen-Dazs super-premium ice cream and Nature Valley granola bar businesses in Brazil," said Pablo Pla, managing director of General Mills Brazil.
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