Milwaukee's Palermo Villa Inc. says new Rising Crust Classics by Palermo offer a pizzeria restaurant or delivery experience with the right combination of quality and price for consumers.

Five new rising crust pizza varieties include Cheese, Pepperoni, Sausage (Italian sausage), Combination (pepperoni and Italian sausage) and Supreme (pepperoni, Italian sausage, green pepper, onions, red pepper and black olives). The new line is available in Midwest markets at a suggested retail of about $4.99.

Palermo's says rising crust varieties generate about 18.4 percent of total annual dollar sales in the retail frozen pizza category. Information Resources Inc. data peg total category sales about $2.8 billion, excluding Wal-Mart store results.

"At Palermo's, we believe the crust is the foundation for making a great pizza, whether it's our ultra-thin crust, our hearth-baked crust or our pizzeria-style rising crust," says Giacomo Fallucca, Palermo's president and CEO.