Yoplait goes back to the basics with Simplait, made from a blend of cultured pasteurized grade-A milk, fruit, sugar, corn starch, natural flavor and a vegetable or fruit juice extract.

“Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt,” says Rachel Ringel, associate marketing manager for Yoplait Simplait, produced by General Mills Inc., Minneapolis. “There has been an increasing demand for simpler ingredient lists, but one thing remains constant—taste is the most important.”

Yoplait Simplait is available nationwide in Strawberry, Vanilla, Peach and Blackberry flavors. It holds a suggested retail price of 99 cents.