HP Hood, LLC, Lynnfield, Mass., expanded its Heluva Good! brand to include Heluva Good! BOLD, a new line of naturally-aged cheeses.

Available in select Northeast grocers, Heluva Good! BOLD comes in Chipotle Cheddar, Habanero Jack and Special Reserve Extra Sharp Cheddar flavors. Chipotle Cheddar offers a smoky, sharp cheddar cheese taste; Habanero Jack is a smooth, creamy jack cheese with a habanero spice; and Special Reserve Extra Sharp Cheddar is aged for 15-plus months for a seriously sharp flavor.

“These new flavors put a twist on traditional favorites, and provide bold options to cheese lovers,” says Chris Ross, vice president of marketing. “The BOLD flavors are each pronounced and unique, and offer consumers a great new way to add flavor to their holiday gatherings, family parties or everyday snacks and dinners.”