New York-based siggi's launched its first kids' product line—siggi's squeezable yogurt tubes.

Made with simple ingredients, the line includes Strawberry, Blueberry and Raspberry flavors. Each tube has 40-50% less sugar and offers twice the protein than the leading yogurt tube.

"Added sugar in various forms is way too prevalent in children's diets today, even in normally healthy items such as yogurt," says Siggi Hilmarsson, founder. "siggi's was founded on the principle of creating authentic, healthy yogurts that are low in sugar and contain simple, no-nonsense ingredients. We are thrilled to now add a much-needed kids' option to our lineup."