Simply Fresh Foods, Cypress, Calif., reformulated its Rojo’s Salsa brand of refrigerated Mexican salsa to include blends of jalapeños, serranos and chipotle chiles.

“We listened to consumers,” says Randy Bartter, senior vice president of sales and marketing. “Consumers know what good, authentic Mexican food tastes like, and they are expecting to find authentic salsas on the retail grocery shelf.”

In addition to the reformulations, Rojo’s Salsa added three new salsas, including a complex and zesty Black Bean & Corn with roasted corn and cumin, a “molcajete-style” Roasted Tomato & Green Chile with chunks of roasted tomatoes and green chiles and Mango Chipotle, a coastal favorite that combines sweet and heat into one salsa.

“These Rojo’s Salsas will allow salsa lovers to add full-flavored salsas to any dish or meal and enjoy an authentic Mexican taste experience,” adds Bartter.

Rojo’s Salsas can be found in clear PET packaging in the refrigerated deli case of grocery stores nationwide.